Alex Blair

Studio

Creative range.

Software is most of what I do, not all of it. The same design instinct runs through brand, drawing, music, and video.

Brand & identity

Lumara

Spray-on solar · full brand identity system · UCSD Foundations of Design

A complete brand identity for Lumara — a spray-on solar-energy concept — created for UCSD's Foundations of Design: a logo system, lockups and clear-space rules, color, type, merchandise, and out-of-home advertising. The campaign line: "These silos. These pipelines. Now solar."

Lumara Brand Guideline — title page with the Lumara wordmark and chevron mark

Inside the guideline

A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline

In the wild

Lumara billboard mockup: 'These silos. These pipelines. Now solar.' Lumara social ad mockups — 'That wall — now solar', 'That roofing — now solar', 'That pavement — now solar'

Drawing

Pen-and-ink and marker work, going back to 2012. More at Late Night Drawings ↗

Pen-and-ink coastal scene with a pyramid eye, cliffs, trees, and foxes "Nightmare" — dense ink drawing of an explosion over a windmill and sea "Showdown" — a wolf on a cliff facing a fox across a mountain valley Ink drawing of a bird in a hatched landscape under a crescent moon Ink sketch with a green lizard and a red figure in dense foliage Loose ink sketch of deer in a winter clearing Pen-and-ink landscape drawing Pen-and-ink scene Marker comic of cartoon birds — "Hey, look, I don't want any trouble"

More

Video

Long-form and short-form editing in Premiere Pro.

Reel — coming soon

Music

Original tracks produced across multiple genres.

Listen on SoundCloud ↗

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